Everything you need to know to get started with your digital marketing is on this page.
Harnessing digital marketing
Let's get started with a digital marketing plan
Without a proper plan, plan on failure
Let's define the role of your digital presence.
Is it direct sales, lead generation, a catalogue, a booking platform, advocacy or for getting votes ?
Think small. Scroll to find out why.
Make it as memorable as you can and make sure you don’t have to spell it out to people. If geography is important consider a regional URL address such as a .ca for Canada. Avoid things likes dashes.
A Content Management System (CMS) makes it easy for non-programmers to build and/or maintain their own site. There are several CMS platforms available. The one we use is WordPress.
Images are important. Be sure to format them for the particular theme you are using to build your site. And tag them to make them SEO friendly.
Use keywords but don’t overdo it. Search engines are becoming smarter, allowing people to write like humans speak. You have a voice. Use it.
A rapidly growing number of consumers access websites off smart phones.
Bigger hosting companies such as GoDaddy, Blue Host, DreamHost and many more will have little if any down time and provide tech support 24/7. Best to google hosting sites to find out which one offers the right service/price ratio you’re looking for.
There are many free resources available.
Sign up to receive free resources to help you with your online marketing.
Well, almost free. Here is a company that specializes in logo generation. With most of these companies, you have to submit your email address. By using our service, you submit your email once. And we don’t spam. We service.
There are many companies offering headline generators in exchange for your email. Here is one. Google “headline generators” to get a list to choose from.
Free email marketing
Email marketing is crucial for effective online marketing. There are free services such as MailChimp to help you manage and deploy email campaigns.
Know the numbers.
Knowing some of the statistics can help you see where your business should be going and what it should be doing. Customer service, while always important, is especially true for online transactions.
Shoppers who believe they will get a better deal online
Brick and mortar stores that are mostly showrooms
Small business that attract new customers and engage current ones through social media
Losses due to poor customer service
Poor customer service reason to switch to compeitor
Shoppers who will check prices on smart phone before purchase
Customers who share deals with friends on social media
Testimonials are a must for today's online marketing
Encourage reviews. Don't be afraid of a bad review. You can use them to your advantage.
Setting up a Facebook page for your business takes just a few minutes.
Facebook offers many way to reach out and capture business. We can help.
Harness Facebook’s tools, implement them and see results that can be measured.
Use stock images effectively
Impactful stock images are affordable and add punch to your presence.
Shutterstock is subscription-based stock image resource.
iStock offers ‘credits’ you purchase for images or subscription plans.
Generally pricier, but the premiere resource for stock footage and images
Simple animation makes your page more dynamic.
Keep your site clean, easy to navigate but also engaging. If your images are weak, there are ways to strengthen their role. It’s all in presentation.
Today you can respond rapidly to market conditions. And if you don’t, know your competitors will.
Tap into resources
You have an unprecedented number of free or almost free marketing resources at your disposal. Use them.
Data is everything
Large companies mine data. You can too. In fact, you must to compete today.
An award-winning, business-building marketing team
Ready to get started?
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Get a free workshop for up to ten employees
Get a free, practical workshop to help you and your employees make the most of your online presence.
Who we are
We are the go-to professionals for SME’s marketing needs.
Decades of successes using traditional and digital marketing across a multitude of industries.
We help clients win.